Welcome to my Projects section,
where I dive into marketing analysis, management, communication, and brand strategy. Explore a curated collection showcasing my expertise in these fields, developed through collaborations with both workplaces (including my internships) and my universities at Mod'art and EIML.
Discover case studies offering insights into successful strategies for individual brands and groups. From market research to communication tactics, each project highlights our innovative approach to achieving business objectives.
"Revolutionizing Luxury Retail: Dior's Innovative Visual Merchandising Strategy"
This document outlines Dior's comprehensive visual merchandising strategy following the 2022 renovation of its flagship store. It emphasizes a blend of rich heritage and cutting-edge technology to create an immersive shopping experience. Key elements include the use of cultural themes, high-quality craftsmanship, and advanced digital interactions such as QR codes, digital tours, and a special collaboration with Microsoft and Sony for limited edition gaming bundles. The strategy aims to attract a younger demographic while maintaining Dior's timeless elegance and sophistication.
"MAC Cosmetics: Strategies for Premiumization and Market Engagement in the Digital Era"
The documents detail MAC Cosmetics' approach to premiumization in the French market, focusing on engaging younger generations through digital marketing, influencer collaborations, and personalized customer experiences. Emphasizing sustainability, inclusivity, and innovative technologies like AR/VR, MAC aims to enhance its market presence and drive both in-store and online traffic, adapting to the evolving preferences of Millennials and Gen Z consumers.
"Yves Saint Laurent: Strategic Approaches in Global Wholesale Distribution"
This document presents a detailed analysis of Yves Saint Laurent's wholesale distribution strategies, highlighting its selective and exclusive approaches to maintaining luxury brand status. It covers YSL's global revenue distribution, market positioning, and competitive pricing, as well as its efforts in expanding retail presence and leveraging digital tools to enhance customer engagement. The report also explores YSL's financial growth within the Kering Group and outlines future targets for revenue growth and market expansion.
"CelestiCraft: Bridging Cultures and Sustainability in Luxury Jewelry"
The document outlines CelestiCraft's digital marketing and social media strategy. It highlights the brand's unique fusion of French elegance and Iranian heritage, emphasizing sustainable and gender-neutral jewelry. The strategy includes detailed plans for targeting fashion professionals and trendsetters, enhancing owned media presence, leveraging influencer partnerships, and implementing SEO and email marketing to drive engagement and sales. The comprehensive approach aims to build brand awareness, increase online sales, and establish CelestiCraft as a leader in ethical luxury jewelry.
"Luxury Jewelry: Comparative Analysis of Buccellati and Messika's Global Distribution Strategies"
This document provides a detailed comparative analysis of the international distribution strategies of two distinguished luxury jewelry brands, Buccellati and Messika. It examines their unique approaches to offline and online distribution channels, key international markets, and customer engagement practices. Buccellati leverages its rich heritage with exclusive boutiques and luxury department stores, while Messika combines modern digital strategies with physical presence in prestigious locations. The analysis highlights how both brands balance tradition and innovation to cater to discerning luxury consumers worldwide.
"Optimizing Profitability: A Case Study on Purchasing and Sourcing Strategies"
This document presents a case study on purchasing and sourcing strategies, conducted by Gleb Tupikov and Mohamad Ali Mojatahedi at Mod'Art International. It provides a detailed analysis of fabric requirements, style price sheets, and profitability assessments for a capsule collection. The study concludes with strategic decisions based on profitability calculations, resulting in a 65.96% overall margin by excluding non-profitable styles from the buying plan.
Chez Scheyda: A Fusion of Tradition and Modernity in Home Accessories"
This document introduces Chez Scheyda, a brand that offers unique home accessories blending traditional and modern designs. The collection includes comfortable towels, robes, and refined home linens aimed at enhancing daily life with style and warmth. The document highlights the brand's commitment to creating a welcoming atmosphere through its distinctive products and invites customers to explore more by scanning a QR code for a seamless shopping experience.
"Re.Sea: Empowering Women's Freedom with Effortless 70s-Inspired Swimwear"
This presentation details the Re.Sea project, a premium swimwear brand by Tamara Taichman. Inspired by 70s aesthetics, the brand emphasizes freedom, elegance, and timeless chic. The document covers the brand's vision, market positioning, and communication strategies, including a dynamic campaign targeting well-educated, bourgeois women aged 35-60. It highlights Re.Sea's commitment to sustainability, exclusive online sales, and plans for engaging with customers through social media, influencer collaborations, and pop-up events. The brand aims to empower women with sensual yet non-sexual swimwear, celebrating a lifestyle of effortless freedom under the sun.
Jacquemus at the 2024 Olympics: Elevating Luxury Fashion through Global Sports
This document outlines a comprehensive strategy for Jacquemus' collaboration with the 2024 Paris Olympics, focusing on leveraging the global event for brand recognition and market expansion. It details the brand's history, unique positioning, and plans for an exclusive Olympic capsule collection. Key strategies include influencer partnerships, social media campaigns, pop-up stores, and high-profile events to create a dynamic and immersive brand experience. The project aims to align Jacquemus' minimalist, bold aesthetic with the spirit of the Olympics, emphasizing themes of athleticism, strength, and global unity.
"Gibson Brands: Navigating Global Expansion and Market Adaptation"
This presentation by Mohamad Ali Mohades Mojtahedi provides a comprehensive analysis of Gibson Brands, Inc., focusing on its global presence, marketing strategies, and competitive positioning. It explores Gibson's rich history, product offerings, and market strategies, including key success factors and distribution channels. The document highlights the company's adaptation to local markets, with a case study on Indonesia, emphasizing the importance of understanding local dynamics, offering competitive pricing, and building brand awareness. Recommendations for enhancing digital marketing, sustainability, and inclusivity are also discussed to ensure Gibson's long-term growth and success.
"Enhancing Prestige: Marketing Strategies for the Qatar Prix de l'Arc de Triomphe"
This presentation by Fatemeh Kheyri and Mohammad Ali Mojtahedi outlines a comprehensive marketing plan for the Qatar Prix de l'Arc de Triomphe at ParisLongchamp Racecourse. Targeting a premium audience, the strategy focuses on leveraging social media, press engagement, and exclusive events to build anticipation and enhance the luxury experience. With a budget of €30,000, the plan includes pre-event teasers, live coverage, VR experiences, and post-event engagement to elevate the event's prestige and attract high-spending attendees, ensuring a memorable and exclusive experience.
Dior Pre-Fall 2023: A Fusion of Ancient Mystique and Futuristic Vision at the Pyramids of Giza
This presentation by Mohamad, Fatemeh, Gleb, and Alexandra explores Dior's Pre-Fall 2023 fashion show held at the iconic Great Pyramid of Giza. Inspired by a blend of ancient Egyptian astronomy and futuristic sci-fi elements, Artistic Director Kim Jones created a spectacular display merging retro-futurism with local desert garment aesthetics. The show featured avant-garde elegance, emphasizing protective, apocalyptic, and oriental themes. The document details the event's ambiance, key personnel, model lineup, and financial aspects, showcasing Dior's commitment to innovation and timeless chic.